Due to the complexity of the project, the Buena Digital team collaborated with AVAD’s executive management team to clearly understand their challenges. Next, Buena put together a plan to free AVAD from their old, restrictive system. Buena created a brief to scope out the project. This helped to clarify the overall objectives of the new e-commerce system, not just for the sales and marketing teams, but also for senior management, IT, and the operations teams. And even more important, it’s clarified the needs and pain points for AVAD’s dealers.
Buena then refined the key steps required to design, build, and launch the new platform. Buena also created a detailed timeline and budget for the project. Next, Buena created mockups and wireframes to ensure all stakeholders’ expectations would be met and that everyone had a unified vision of the outcome.
As part of building the new system, Buena had to reverse engineer AVAD’s legacy code and processes so current and future updates could be done much faster and more easily.